Design, It really matters, Really.
Last week I mentioned that I attended a session by Kent Shaffer of Bombay Creative and ChurchRelevance.com at Gospelcom.net’s (now/soon to be Goospel.com) Internet Ministry Conference in Grand Rapids, Mi. I Actually attended 2 sessions by Kent. The first was titled “Communicating Without Words”. We often concentrate so much on the words that we are sharing, that we forget to think about what we are saying without words.
The second was called “Design is Credibility.” It was a great discussion about Design and art. We so often underestimate the importance of good design. Just like when meeting someone on the street, be it good or bad, people make assumptions based on appearance very quickly online and in print. Design is especially in in ministry. With attractive design, people give the credence to the content. It also helps engage emotional attachment. Peoples perceptions of your ministry are effected by the quality of your delivery.
Both of these sessions had so much good content that it was almost impossible to keep up with notes. I am so glad that Kent posted his rough notes over on his blog. Check them out.
